 |
| Image Source-Google | Image by- | semanticscholar |
This element is defined as the effect or influence a logo may have upon an enterprise and its customers (Orzan, Platton, Stefanescu & Orzan, 2016). For instance, Whole Foods can affect a customer by going the more mile to provide organic foods merchandise that match that precise purchaser's wishes (Yi, Batra & Siqing, 2015).
0 Comments