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This is when a brand incorporates a steady set of tendencies wherein the client can relate (Cohen, 2014). For example, Crossfit is a life-style logo which encompasses the idea of pushing yourself to your fitness. This concept is steady on a worldwide level. Through this life-style, clients or participants have the opportunity to experience a part of a group of wholesome, prompted health lovers (Qing, Rong & Xiaobing, 2015).
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