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Lifestyle retail branding is the way in which stores refine their services or products to interest life in specific marketplace segments (Helman & Chernatony, 1999). Examples of way of life retail brands include Laura Ashley, GAP and Benneton. These outlets offer a awesome and recognised set of values to clients. Over time, a number of retailers have come up with their own emblem strategies and are actually visible as way of life retail manufacturers because they're concentrated on consumers who adopt their emblem to align themselves with a lifestyle they need to gain (Helman & Chernatony, 1999).
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