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The method deciphering existence as mainly varieties of notion has its roots in the soil of psychological evaluation. Initially, beginning with Alfred Adler, a way of life become understood as a fashion of character, in the experience that the framework of guiding values and standards which people increase within the first years of existence emerge as defining a device of judgement which informs their movements during their lives. Later, particularly in Milton Rokeach's paintings, Arnold Mitchell's VALS studies and Lynn R. Kahle's LOV studies, lifestyles' evaluation advanced as profiles of values, achieving the speculation that it's far possible to discover numerous models of scales of values prepared hierarchically, to which special populace sectors correspond. Then with Daniel Yankelovich and William Wells we pass directly to the so-called AIO method in which attitudes, hobbies and reviews are taken into consideration as fundamental existence' additives, being analyzed from each synchronic and diachronic points of view and interpreted on the idea of socio-cultural traits in a given social context (as, as an instance, in Bernard Cathelat's paintings). Finally, a further development results in the so-called profiles-and-tendencies approach, on the middle of that is an analysis of the members of the family among intellectual and behavioural variables, bearing in mind that socio-cultural traits have an impact on each the diffusion of various lifestyles inside a populace and the rising of various modalities of interaction among notion and action.

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